Promoting your event on social media can feel overwhelming without a clear plan. To help you navigate this, here are key steps to create a successful social media campaign that drives awareness, boosts registrations, and engages your audience before, during, and after your event. Follow these tips to maximise your reach and get the most from your social channels.

Collecting the right feedback after an event is essential for improving future experiences, proving value to stakeholders, and making informed decisions. But generic surveys often lead to vague responses and low engagement. In this post, we’ll share the essential event survey questions to ask across different audience types, delegates, sponsors, and speakers, and show how integrating them into your event website can boost both response rates and insights.

Search is evolving fast and event organisers can’t afford to be left behind. As AI tools like ChatGPT, Google’s Search Generative Experience (SGE), and Bing Copilot reshape how people discover information, your event’s visibility now depends on more than just keywords and backlinks. This is where Generative Engine Optimisation (GEO) comes in - a new approach to ensuring your event is featured, cited and trusted in AI-generated results.

Before you lock in a venue or start promoting, read this. Based on 18+ years experience in the sector, this guide breaks down the most common mistakes new organisers make, and how to avoid them. Whether it’s a local gig, market or full-scale festival, these insights will help you start smarter, plan better and avoid burning out.

As of 28 June 2025, the EU accessibility act will come into force, bringing major changes to how digital and physical services are delivered across Europe. While the UK is no longer part of the EU, event companies that serve EU audiences or work with EU partners still need to pay close attention. Here's what you need to know and how to stay ahead.

Selling out your event starts with your website. This checklist covers everything B2C organisers need in 2025 — from visual branding and mobile UX to ticketing, social proof and post-event momentum.

Planning a B2B event in 2025? Your website can make or break attendance. This in-depth checklist covers everything you need — from messaging and mobile UX to lead capture, SEO and post-event strategy.

Running a festival takes more than a great line-up and a smooth schedule—it takes strategy. If you want your event to deliver real results, you need to plan every stage with return on investment in mind. Here’s a practical checklist to help you maximise impact before, during and after your festival.

In a rapidly changing world, the role of event leaders is evolving fast. It's no longer just about putting on a great show—it’s about creating meaningful experiences, building lasting communities and driving real business impact. To stay ahead, event professionals must embrace a new mindset and adapt to the demands of a more connected, digital-first audience. Here are the key shifts they need to make now.

To run a truly successful event, feedback is essential. By asking the right survey questions before, during and after your event, you can better understand your audience, improve the experience in real time, and gather valuable insights for the future. Here's a guide to what to ask—and when.