Artificial intelligence is transforming the way events are marketed, promoted and delivered. For event organisers and marketers, AI offers powerful tools to reach the right audience, streamline content creation and enhance attendee engagement. In this post, we explore practical ways to use AI to elevate your event marketing strategy.

Whether you're selling tickets, promoting speakers, or driving sign-ups, knowing how people use your event website is essential. Google Analytics 4 (GA4) gives you the tools to track user behaviour and measure what’s working—but getting started can be daunting. This beginner-friendly guide will walk you through the basics of GA4, so you can start using data to improve your event marketing right away.

Your event might only run for a few days, but your website can deliver value all year long. By adding evergreen content, you can keep your audience engaged, improve your search rankings, and build a stronger community between events. Here’s how to turn your event website into a lasting resource—not just a once-a-year destination.

When it comes to event marketing, your website is often the first point of contact for potential attendees. But beyond promoting the event, have you considered whether your site is actually helping your long-term online visibility? In this post, we explore whether your event website has real SEO value—and how to make sure it does.

Before diving into logistics and promotion, every successful event begins with a clear sense of purpose. Setting defined goals and key performance indicators (KPIs) ensures your team stays aligned, your efforts stay focused, and your results can be measured. In this post, we’ll explore how to set meaningful objectives and the right metrics to track the true impact of your event.

In the fast-paced world of event marketing, getting people to visit your website is just the beginning. The real challenge lies in converting that interest into action—whether it’s a ticket purchase, registration, or signing up for updates. With the right conversion optimisation (CRO) strategy, you can maximise every opportunity and make your event marketing more effective. In this post, we’ll explore practical ways to boost conversions and turn visitors into attendees.

Having a dedicated website for your event is a great start—but it’s not the whole story when it comes to driving sign-ups and engagement. If you’re promoting through multiple channels, speaking to different audiences, or running time-sensitive campaigns, targeted landing pages can make a big difference. They help you deliver the right message to the right people, at the right time—without clutter or distraction. Here's why creating specific landing pages should be part of your event marketing strategy.

Tracking the full journey from event interest to ticket purchase can be tricky—especially when sales happen on an external platform. In this guide, we’ll show you how to set up a goal funnel in GA4 that covers both your website and your ticket provider’s domain, so you can measure what really matters and optimise your marketing with confidence.

When you're running events, knowing where your ticket sales come from is key to optimising your marketing spend. But what happens when your website and your ticketing platform are on two different domains? Without proper setup, you could be flying blind—missing out on crucial data about what's driving conversions.

That’s where cross-domain tracking comes in.

In today’s fast-paced world, more and more people are accessing event information on their mobile devices. As we head into 2025, making sure your event website is mobile-first is no longer optional — it’s a necessity. In this post, we’ll explore why a mobile-first design is crucial for your event’s success, and how prioritising mobile users can help you stay ahead of the competition and boost attendee engagement.